LeadSenders Versus The Real Estate Data Exchange
For realtors, if prospecting for expired MLS listings is a priority, there are essentially two services to choose from. The primary advantage of both services to REALTORS is that they enjoy a first-mover advantage over their competition. Agents who utilize these lead sending services get notified as soon as the potential customer comes available. In addition to prospects, these services provide REALTORS with sufficient data regarding the property to allow them to quickly call and close the listing.
Even if analogous, LeadSenders and the RedX (Real Estate Data Exchange) have some very important differences. Where the RedX system provides expired mls listing leads in real time, in contrast, the LeadSender provides the listing leads on a daily basis. In way of comparison, where the RedX software provides a prospect by prospect history, there is no way to easily create visibility on all of the listings that expired six months ago and have not re-listed.
In general, the services provided by the Real Estate Data Exchange are a little more complete than those of LeadSenders. In addition to expired mls listings, the RedX also provides real time FSBO listings from multiple databases. The RedX also scours multiple databases to provide a comprehensive picture of both the expired and fsbo listings which allows the real estate agent to be much more informed when they first make contact.
In addition to those services, the RedX does provide an expanded menu of marketing resources that are not currently available through Lead Senders. These resources include tools to help REALTORS revise their websites with the latest lead capture technology. For real estate agents that do not currently have a dedicated web site, the RedX even provides a service to provide them with a turnkey solution.
Between the RedX and LeadSenders, both have their own unique benefits. As a result, it is ultimately up to the real estate agent to choose the system that will best fit his or her needs. When evaluating these types of lead generation systems, there are a lot of things to consider. Cost notwithstanding, the caliber of the prospects as well as the technology used to classify prospects is one of the most important factors of consideration. As a real estate agent, the choice may simply come down to which service best suits your needs and expectations.
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